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Telus what happened at Appen

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A rollercoaster wouldn’t do justice to the ride Appen Ltd (ASX: APX) shareholders have been on lately. In fact, it’s more like an avalanche, with a temporary reprieve on the way down.

After missing internal and external forecasts over the past two years, the Appen share price is down a staggering 84%. In 2020 it once traded above $40 yet closed on Wednesday at $6.40. During that time, its founder, former CEO and Chairman Chris Vonwiller departed. And that’s before we even get to this week’s shenanigans.

Late on Wednesday, it was leaked that Canadian based technology firm Telus had made a non-binding $9.50 per share offer to Appen.

  • On Thursday morning, Appen subsequently confirmed receival of the offer but said it had declined. Instead, the business was willing to sign a non-disclosure agreement (NDA) to let Telus have a look at its books in hope of providing a better offer. The market didn’t waste any time, sending the Appen share price up 29% to $8.27.

    The deal made plenty of strategic sense. Telus has already acquired the number two and Appen’s biggest competitor Lionbridge last year. Adding Appen would consolidate the industry, provide administrative and technology synergies and place the combined entity in a stronger bargaining position against big tech. All that was needed was the NDA, which Telus had not signed yet.

    Conveniently, Appen also provided a negative trading update which was largely overlooked by the market given the takeover approach. Revenue was tracking behind last year’s numbers, while earnings would take a hit due to investment.

    But by Thursday afternoon, Appen was in a trading halt. Telus had walked, without explanation, leaving Appen alone at the altar. On Friday, the Appen share price fell 22% to $6.44, effectively where it was just two days ago.

    The market disclosures will likely draw the scrutiny of regulators including the ASX and ASIC. Appen was heavily shorted prior to the announcement, with the offer forcing many to cover their short positions. Meanwhile, the timing of its underwhelming trading update will be questioned. When did Appen know it was trading below expectations? Did that coincide with the leaked bid?

    If it couldn’t get any more drama-packed, Appen held its already planned annual general meeting on Friday. One shareholder didn’t pull any punches, asking newly elected Chairman Richard Freudenstein “When are you or the management team, including directors going to resign? You have destroyed shareholders’ investment”.

    One’s a dot, two’s a line, three’s a trend. Missing targets, founder departing and a botched takeover bid. Appen has plenty of work to regain the markets and investors’ trust.

    No wonder shareholders are calling for management and directors heads.

    Information warning: The information in this article was published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169




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